Tiger Haven: Roar!!!

This case study explains how Tiger Haven, a US charity which rescues big cats kept as domestic pets, creating a direct mail with the roar of a lion to increase donations.

Tiger Haven: Roar!!!

Advertiser/Client Name: Tiger Haven

Agency: Fund Raising Strategies, Inc.

Category: Not-For-Profit (NFP)

Country Where Program Ran: United States

Program Start Date: 12/10/13

Program End Date: 03/31/14

Product/Service Overview: Tiger Haven rescues Great Cats (lions, tigers and the like) from cruel, or unthinking people who decide dangerous animals will make good pets, guard animals or photo props. In three months, when a darling cub turns into a snarling lion, the animal has two options: Tiger Haven, or death by shotgun.

Objective of the campaign

The target audience was Tiger Haven's monthly...

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