Air Hogs: Stunt Anywhere

This case study explains how Air Hogs, a games manufacturer, launched a new toy in the US.

Air Hogs: Stunt Anywhere

Advertiser/Client Name: Spin Master

Agency: Proximity Canada

Category: Product Manufacturing and Distribution

Country Where Program Ran: North America

Program Start Date: 03/28/13

Program End Date: 05/31/13

Product/Service Overview: Air Hogs is the leading maker of remote control planes and vehicles. Our task was to help launch Sky Stunt – their newest outdoor RC plane.

Objective of the campaign

Our target is so young (8-15) that there are laws protecting them from advertisers. This makes it challenging to reach them and impossible to collect any data without a parent's permission....

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