Doctors without Borders: Right Now digital advertising

This case study describes a campaign in the US by Doctors Without Borders / Médecins Sans Frontières (MSF), the medical charity, which created a sense of urgency to gain donations.

Doctors without Borders: Right Now digital advertising

Advertiser/Client Name: Doctors Without Borders/ Médecins Sans Frontières (MSF)

Agency: True North Inc.

Category: Not-for-profit

Country Where Program Ran: United States

Program Start Date: 8/01/13

Program End Date: 1/31/14

Product/Service Overview: MSF is a neutral and impartial international association, made up mainly of doctors and health sector workers. MSF provides assistance to populations in distress, to victims of natural or man-made disasters, and to victims of armed conflict. They do so irrespective of race, religion, creed, or political convictions.

Objective of the campaign

For a non-profit...

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