Rogers NextBox 3.0: PVR Confidential
Advertiser/Client Name: Rogers Communications Inc.
Agency: Proximity Canada
Category: Communications/Utilities (CU)
Country Where Program Ran: Canada
Program Start Date: 02/28/14
Program End Date: 04/25/14
Product/Service Overview: The Rogers NextBox 3.0 is the company’s newest PVR hardware for cable customers. With it, Rogers gains a competitive advantage over Bell’s Fibe product because NextBox 3.0 lets customers record up to 8HD shows at once (5 more than Fibe) and store up to 1 TB of video content.
Objective of the campaign
The Canadian Telco space is incredibly competitive. Telus, Bell...