Pfizer: Ball of Life

This case study explains how Pfizer, the pharmaceuticals company, promoted its pneumoccocal disease vaccine with a cross-country tour of Malaysia and a personal story of loss.

Pfizer: Ball of Life

Advertiser/Client Name: Pfizer Malaysia

Agency: Alpha245 Communications Sdn Bhd

Category: Pharmaceutical/Healthcare (PHH)

Country Where Program Ran: Malaysia

Program Start Date: 10/17/12

Program End Date: 11/04/12

Product/Service Overview: Prevenar 13 by Pfizer is a vaccine indicated for active immunization for the prevention of disease caused by Streptococcus pneumoniae serotypes 1, 3, 4, 5, 6A, 6B, 7F, 9V, 14, 18C, 19A, 19F, and 23F

Objective of the campaign

Pneumococcal disease kills 1.6 million children aged 5 and below and adults aged 50 and above. It impacts society, resulting in many grandparents...

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