PFA Pension: PFA Pensionstallet
Advertiser/Client Name: PFA Pension
Agency: Umwelt
Category: Financial Products and Services (FPS)
Country Where Program Ran: Denmark
Program Start Date: 11/12/12
Program End Date: 04/01/13
Product/Service Overview: PFA Pension is a Danish pension fund and insurance company. The marketing of PFA Pension is based on two levels? a communication level and a business level. The levels are interconnected, but the difference lies in the business relatedness. It is at the client meeting, the difference is made.
Objective of the campaign
Hardly anyone finds pensions interesting. With that in mind,...