PFA Pension: PFA Pensionstallet

This case study explains how PFA Pension, the Danish pensions provider, engaged people in a conversation about pension and retirement planning.

PFA Pension: PFA Pensionstallet

Advertiser/Client Name: PFA Pension

Agency: Umwelt

Category: Financial Products and Services (FPS)

Country Where Program Ran: Denmark

Program Start Date: 11/12/12

Program End Date: 04/01/13

Product/Service Overview: PFA Pension is a Danish pension fund and insurance company. The marketing of PFA Pension is based on two levels? a communication level and a business level. The levels are interconnected, but the difference lies in the business relatedness. It is at the client meeting, the difference is made.

Objective of the campaign

Hardly anyone finds pensions interesting. With that in mind,...

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