Rogers Rocket Hub: Mosquito Netting

This case study describes how Rogers Communications, a telecoms company, used an innovative direct mailing to target holiday-home owners in Canada.

Rogers Rocket Hub: Mosquito Netting

Advertiser/Client Name: Rogers Communications Inc.

Agency: Proximity Canada

Category: Communications/Utilities (CU)

Country Where Program Ran: Canada

Program Start Date: 06/17/13

Program End Date: 07/22/13

Product/Service Overview: The Rogers Rocket Hub. A mobile internet solution which creates a Wi-Fi zone for up to 15 computers, printers and more. Simply plugging the Rocket Hub into an electrical outlet will provide internet access anywhere in Canada over the Rogers wireless network. It is compact, portable and password protected.

Objective of the campaign

Per capita, Winnipeg has the largest cottage-owning population in...

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