New Zealand Marketing Association: In Love With Response

This case study study explains how the New Zealand Marketing Association increased the number of participants in its marketing awards program.

New Zealand Marketing Association: In Love With Response

Advertiser/Client Name: Marketing Association

Agency: justONE

Category: Professional Services

Country Where Program Ran: New Zealand

Program Start Date: 9/18/13

Program End Date: 11/15/14

Product/Service Overview: The New Zealand Marketing Association’s annual RSVP and Nexus Awards are the only local awards show to specifically recognise and celebrate excellence in direct marketing in New Zealand. The Awards are open to both clients and agencies and place a strong emphasis on results, not just creativity.

Objective of the campaign

Last year we re-launched the NZDM Awards with a...

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