IBM: Datagrams

This case study explains how IBM, the technology company, used its sponsorship of the US Open tennis tournament to promote its data and analytics capabilities with real-time analysis of games.

IBM: Datagrams

Advertiser/Client Name: IBM

Agency: Ogilvy New York

Category: Publishing/Entertainment (PE)

Country Where Program Ran: United States

Program Start Date: 09/03/13

Program End Date: 09/09/13

Product/Service Overview: IBM offers a suite of real-time analytics systems and technologies available on mobile devices through the cloud.

Objective of the campaign

For over 20 years IBM has worked with the US Open Tennis Tournament as a sponsor and technology partner. Not only does IBM serve up the tournament statistics and data (collecting 39 million data points of gameplay in the course of the Tournament), it...

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