Holiday Inn Express: Smart vs. Smart

This case study explains how Holiday Inn Express used a digital ad campaign to increase brand relevancy among Canadian business travellers.

Holiday Inn Express: Smart vs. Smart

Advertiser/Client Name: InterContinental Hotels Group

Agency: OgilvyOne Worldwide

Category: Travel & Hospitality/Transportation (THT)

Country Where Program Ran: Canada

Program Start Date: 08/12/13

Program End Date: 11/17/13

Product/Service Overview: IHG is one of the world's leading hotel companies operating nine hotel brands including Holiday Inn Express, the smart choice for travelers who need a simple, engaging hotel to rest, recharge and get a little work done.

Objective of the campaign

Holiday Inn Express needed to increase brand relevancy amongst Canadian business Travelers. Our objective was to drive brand...

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