Chevrolet: The Good Choice

This case study explains how Chevrolet, the car brand, used targeted offers to sell cars in Brazil.

Chevrolet: The Good Choice

Advertiser/Client Name: Chevrolet

Agency: E/OU-MRM

Category: Automotive

Country Where Program Ran: Brazil

Program Start Date: 03/04/13

Program End Date: 12/16/13

Product/Service Overview: Chevrolet Trailblazer is an elegant 4x4 SUV designed for multipurpose usage in all kinds of terrains.

Campaign summary

Objective of the campaign

Chevrolet wanted to boost the launch of the new Chevrolet Trailblazer, reaching both their clients and the clients of the competition with similar vehicles, and to turn this release into a unique moment of brand and product experience.

Target audience

Business-to-consumer

Size of target audience...

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