MAN Diesel & Turbo: Double Impact

This case study explains how MAN Diesel & Turbo marketed its speed-reducing valve to help seagoing shippers globally boost profitability.

MAN Diesel & Turbo: Double Impact

Advertiser/Client Name: MAN Diesel & Turbo

Agency: Klausen + Partners

Category: Product manufacturing and distribution

Country Where Program Ran: Global

Program Start Date: 09/25/13

Program End Date: 02/20/14

Product/Service Overview: MAN Diesel & Turbo had developed a valve for marine engines that enables sailing at different speeds without the risk of damaging the ship’s engines.

The valve is called EcoCam based on its market promise:

  • Economy – millions of dollars in fuel savings
  • Ecology – significant reduction of CO2 emissions

ECHOPartners: Denmark – DDMA Awards...

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