HCL: #CoolestInterviewEver - World's first end-to-end recruitment campaign on Twitter
Advertiser/Client Name: HCL Technologies Limited
Agency: HCL Technologies Limited
Category: Business and Consumer Services (BCS)
Country Where Program Ran: India
Program Start Date: 12/16/13
Program End Date: 03/07/14
Product/Service Overview: HCL Technologies is a $6bn global IT services organization that believes in the power of ideas generated by great talent. #CoolestInterviewEver is a unique reach campaign by HCLT that leverages Twitter to create complete recruitment engagement while amplifying “Employer Value Proposition” reach.
Objective of the campaign
While organizations have been using social media...