Combi: Everybody Blessing! Happiness Sharing Programs for Mom and Baby

This case study explains how Combi, a baby products company, promoted its baby clothes line in Japan by targeting grandparents first.

Combi: Everybody Blessing! Happiness Sharing Programs for Mom and Baby

Advertiser/Client Name: Combi mini

Agency: Direct Marketing Zero Co. Ltd.

Category: Business and Consumer Services (BCS)

Region Submitting To: Australia

Country Where Program Ran: Japan

Program Start Date: 09/08/13

Program End Date: 12/25/13

Product/Service Overview:“Combi mini” is a baby wear brand launched in 2000 by baby supplies comprehensive manufacturer “Combi”, who continues to snuggle baby and mom for over 50 years since 1957. The concept is to make “really good baby merchandise only”, leading to pursuit comfort, easy to move and wear...

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