BP: Bingo at the Pump

This case study explains how BP, the energy company, used a series of games to encourage people in the Netherlands to spend more at its stores during the summer.

BP: Bingo at the Pump

Advertiser/Client Name: BP

Agency: Ogilvy & Mather Amsterdam

Category: Product Manufacturing and Distribution

Country Where Program Ran: The Netherlands

Program Start Date: 07/11/13

Program End Date: 10/01/13

Product/Service Overview: BP Petrol

Objective of the campaign

Summer holidays: people are out of town sipping cocktails from some tropical destination. Or rather stay at home enjoying the nice weather from their backyard. Great!

But not so great for petrol stations. Because how do we get people to visit the BP petrol station, when they rather enjoy the summer somewhere else?...

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