Circus Salon: Bearded Lady

This case study explains how Circus Salon used a direct mail campaign to promote its waxing services in Brazil, using a circus theme.

Circus Salon: Bearded Lady

Advertiser/Client Name: Circus Hair

Agency: E/OU-MRM

Category: Business and Consumer Services (BCS)

Country Where Program Ran: Brazil

Program Start Date: 04/01/14

Program End Date: 05/30/14

Product/Service Overview: Circus is a hyped hair salon located in São Paulo.

Objective of the campaign

Campaign summary

Circus - a hyped hair salon attended by fashionistas, artists and all kinds of cool people living in São Paulo, in the chic neighborhood of Jardins - never had any trouble filling their schedules for haircuts, but wanted to increase the frequency on their waxing services...

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