How Bank of America provides value to a new breed of consumer

This event report looks at how Bank of America, the financial-services giant, is adapting to serve the new breed of post-recession consumer.

How Bank of America provides value to a new breed of consumer

Geoffrey PrecourtWarc

Millennials, confessed Anne Finucane, Bank of America's (BoA) global chief strategy and marketing officer, are "upending payments".

They use credit cards. They use debit cards. They are making down payments – having borrowed the funds to do so – and moving in all kinds of personal-finance directions.

None of that is a problem, Finucane told the 4A's (American Association of Advertising Agencies) Transformation 2015 conference in Austin, Texas. "Banks move money, and so we're necessary. Millennials use Bank of America or JPMorgan Chase or...

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