How Bank of America provides value to a new breed of consumer
Geoffrey PrecourtWarc
Millennials, confessed Anne Finucane, Bank of America's (BoA) global chief strategy and marketing officer, are "upending payments".
They use credit cards. They use debit cards. They are making down payments – having borrowed the funds to do so – and moving in all kinds of personal-finance directions.
None of that is a problem, Finucane told the 4A's (American Association of Advertising Agencies) Transformation 2015 conference in Austin, Texas. "Banks move money, and so we're necessary. Millennials use Bank of America or JPMorgan Chase or...