21st century woman: The Latin American way

This paper sets out key findings from research into the attitudes and values of women in Latin America, carried out by the Discovery television channel.

21st century woman: The Latin American way

Pavel Escobedo, Antonio Flores, Jo McIlvenna, Beatriz Mello, Fernando Roca, Lina Roncancio and Lissette Valdes-BritoDiscovery Networks and Jo McIlvenna

Introduction

Those of us occupied with the business of creating and broadcasting television content have an obligation to understand our viewers – their interests, their needs, their pleasures, their turn-offs. The ability to see the world through the lens of our viewers is vital in any genre and with any viewer type – but probably never more so than in the lifestyle genre which exists to explore and reflect, often in intimate detail,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands