21st century woman: The Latin American way
Pavel Escobedo, Antonio Flores, Jo McIlvenna, Beatriz Mello, Fernando Roca, Lina Roncancio and Lissette Valdes-BritoDiscovery Networks and Jo McIlvenna
Introduction
Those of us occupied with the business of creating and broadcasting television content have an obligation to understand our viewers – their interests, their needs, their pleasures, their turn-offs. The ability to see the world through the lens of our viewers is vital in any genre and with any viewer type – but probably never more so than in the lifestyle genre which exists to explore and reflect, often in intimate detail,...