How Latin America is filling its pipelines with breakthrough innovations
Gerardo Martinez Romano, María Cristina Páez and Lucy Haide Balbuena RoblesLatAm and Ipsos InnoQuest
Preface
LatAm is perceived today as a land of opportunities and new frontier for innovations. It holds the key to growth for many consumer packaged goods companies whether they are local, regional or global manufacturer titans. In this context of very high competition and pressure to be successful, marketers are compelled to connect unmet need-states and insights with products that generate successful launches. And even if we have seen a dramatic improvement on the number...