Valorisation of individual data from 75000 mediametrie: A further enlightenment of listening patterns

Phillipe Tassi, Arnaud de Saint Roman and Odile Le Moal

The aim of this paper is to describe the behaviour of previous-day radio listeners according to the number of listening sessions, that is the number of periods they are in contact with this medium in general.

Valorisation Of Individual Data From 75 000 Mediametrie: A Further Enlightenment Of Listening Patterns

Odile Le Moal, Arnaud de Saint Roman and Phillipe Tassi Mdiamtrie, France

1- DESCRIPTION OF THE 75000 SURVEY

The survey known as '75000'; is the benchmark reference for measuring Radio audience in France. This is a random sample survey, with 75,000 different people being interviewed throughout the year, on the basis of 250 per day, outwith the summer months - July and August -, on their Radio-listening behaviour the previous day.

A priori, the sample interviewed each day represents the mixed regional...

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