How Netflix enhances the customer experience
Stephen WhitesideWarc
"Here's the dark, dirty secret about big data," Todd Yellin confided in his audience at South by Southwest (SXSW) 2015. "It is a mountain of excrement. With little pieces of gold buried in there."
Drawing on more than a decade at Netflix, including over five years in his current role as vp/product innovation, Yellin explained how the company – today synonymous with providing data-driven, personalised experiences to its approximately 57 million customers – has formulated a "very consistent" model for sifting through the numerical waste to identify the nuggets...