How Netflix enhances the customer experience

This event report breaks down how Netflix, the on-demand streaming service, enhances the customer experience.

How Netflix enhances the customer experience

Stephen WhitesideWarc

"Here's the dark, dirty secret about big data," Todd Yellin confided in his audience at South by Southwest (SXSW) 2015. "It is a mountain of excrement. With little pieces of gold buried in there."

Drawing on more than a decade at Netflix, including over five years in his current role as vp/product innovation, Yellin explained how the company – today synonymous with providing data-driven, personalised experiences to its approximately 57 million customers – has formulated a "very consistent" model for sifting through the numerical waste to identify the nuggets...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands