Brands and drones: a new horizon or pie in the sky?
Stephen WhitesideWarc
Consumer awareness of drones has sky-rocketed in recent years.
This trend resulted both from the hotly-debated activities of the US military and – more pertinently for marketers – the spotlight placed on such technology by major corporations like Amazon, Audi and Domino's, alongside innovative start-ups including DroneCast and AirDog.
Despite this, the ways that brands can legitimately use these machines remain clouded by legal restrictions and political uncertainty. To help chart a course through the complexity, the Association of National Advertisers (ANA) and law firm Reed...