SRA Annual Conference, 8 December 2014, British Library, London
‘Changing social research: evolution or revolution?’
Workshop Session: Innovative qualitative methods
Ethnography goes digital: researching professionals using a qualitative mobile app
Isabella Pereira and Chris Perry
Ipsos MORI Qualitative Social Research Unit
Stephen Johnson
Ipsos MORI Media CT Qualitative
In this article we present a case study of a recent research project using a qualitative mobile app with professionals in the sphere of child protection. We discuss the strengths and weaknesses of this methodology, and what approaches can be taken to improve data quality when using such an approach....