SRA 2014 - Ethnography goes digital: Researching professionals using a qualitative mobile app

This article, based on a case study presented at the SRA Annual Conference held in London in December 2014, introduces a project which used a qualitative mobile app to conduct research among professionals in the sphere of child protection.

SRA Annual Conference, 8 December 2014, British Library, London

‘Changing social research: evolution or revolution?’

Workshop Session: Innovative qualitative methods

Ethnography goes digital: researching professionals using a qualitative mobile app

Isabella Pereira and Chris Perry

Ipsos MORI Qualitative Social Research Unit

Stephen Johnson

Ipsos MORI Media CT Qualitative

 

In this article we present a case study of a recent research project using a qualitative mobile app with professionals in the sphere of child protection. We discuss the strengths and weaknesses of this methodology, and what approaches can be taken to improve data quality when using such an approach....

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