Speed Read - Hit Brands

This article reviews and summarises the book 'Hit Brands: How Music Builds Value for the World's Smartest Brands', by Daniel Jackson, Richard Jankovich and Eric Sheinkop.

Speed Read - Hit Brands

This Speed Read was originally published in the Admap April 2015 issue.

Hit Brands: How Music Builds Value for the World's Smartest Brands explores the relationship between brands and musical artists and explains the best ways to build sonic associations to bond more effectively with customers.

Hit Brandsis a practical guide from three pioneers of music branding – Daniel Jackson, Richard Jankovich and Eric Sheinkop – that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their...

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