Books that influenced me
Mark EvansDirect Line Group
Mark Evans is marketing director at Direct Line Group, one of the largest spending advertisers in the UK. He has overall responsibility for the entire UK marketing function for brands such as Direct Line, Churchill and Green Flag. Before joining Direct Line, he held senior commercial and marketing roles at HSBC, 118 118 and Mars. He featured in Marketing magazine's Power 100 in 2013 and 2014.
1. Steve Jobs: The Autobiography by Walter Isaacson, published by Little, Brown, 2013
I hadn't realised the extent of Steve Jobs' tyrannical...