Marketing to the senses: Activate multiple senses using audio

This article outlines research into radio and multisensory responses, which found that audio can trigger imagination and rich multisensory experiences.

Marketing to the senses: Activate multiple senses using audio

Thom NobleNeuroStrata

Advances in mindscience and neuro-testing techniques are revealing the true potential of the audio medium – in particular radio – and how it can deliver multisensorial responses that are more likely to be committed to memory, and hence used in brand-building activity.

Marketing to the senses

This article is part of a collection of articles on multisensory marketing. Read more.

Latest mind-science research supports the notion that dual and multisensory activation is more likely to induce effective communication than mono-sensory. Multisensory communication is considered more evocative...

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