Point of view: Beware bad SEO 'services'
Darika AhrensGrapevine Consulting
"I know they're not a 'big fan' of my blogs. That article they tell me they enjoyed? They probably never even read it." I'm speaking with friend, and blogger, Gemma Cartwright. Cartwright has been blogging both personally and professionally since 2002. She's currently the editor at Popsugar UK, but she's completely fed up with poor approaches from SEO agencies. "It's formulaic and dishonest. Don't fool yourselves – we recognise a template email. Lay out from day one what you're looking for. And know that I'm under no obligation to...