Wearable technology: Google learns lessons from broken Glass

This event report looks at the main successes and failures which accompanied the launch of Google Glass, the pioneering wearable technology that offered digitally-connected eyewear.

Wearable technology: Google learns lessons from broken Glass

Stephen WhitesideWarc

Google Glass is perhaps the most innovative – and the most criticized – tech product of recent years.

And this 50% hit rate, at least according to Astro Teller, was exactly replicated by the launch strategy for the digitally-connected eyewear – with both the upside and downside providing invaluable lessons for marketers.

"We made one great decision and one not so great decision, about Google Glass," Teller – who holds the title of "Moonshot Captain" at Google[x], a unit of the Mountain View-based company focused on breakthrough innovation –...

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