Five ways to make your content marketing better: Learnings from Barclays and Eurostar

Emily Barley

This event report offers five practical tips on how businesses can improve their approach to content marketing, learning from the experiences of Eurostar, the railway service, and Barclays, the bank.

Five ways to make your content marketing better: Learnings from Barclays and Eurostar

Emily BarleyWarc

Translating content marketing ideas you hear at conferences into something you can apply to your business is often a difficult task. But fortunately Sara Bennison, MD/marketing at Barclays Bank, and Lionel Benbassat, head of marketing and brand at Eurostar, are well aware of this problem.

Speaking at the ISBA Annual Conference held in London in March 2015, they set out to share five practical tips for better content marketing. These tips were gleaned in the past year from the test-and-learn approach both marketers...

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