Diary vs. recall: Médiamétrie complementary approach for measuring radio audience

René Saal, Odile Le Moal and Arnaud de Saint Roman

The 24 hour recall technique is common to nine European countries, while the diary is used in five. According to Mr Peter Menneer's presentation in Nov-Dec.

Diary vs Recall: Mdiamtrie Complimentary Approach For Measuring Radio Audiences

Arnaud de Saint Roman and Odile Le Moal Mdiamtrie, France andRen  Saal Carat Expert, France

PART 1 -COMPARISON OF BOTH METHODS CONDUCTED BY MEDIAMETRIE AT THE SAME TIME :

a/ The 75 000 Mediametrie is a 24 hour recall random poll conducted by telephone with CATI technique ( Computer Assisted Telephonic Interview). The poll is administered during ten months of the year . The sample size is 75 000 adults 15+, which gives its name to the survey. 250 interviews are...

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