A new gold rush for advertisers: How state production incentives can boost your brand, your company, and your bottom line
John Ryan
The 1848 discovery of goldin California sparked the rush that helped the state develop one of the world's top economies. Today most states offer a new type of prospect waiting to be unearthed: financial incentives for in-state shooting of commercials. Thirty-two states offer these incentives on commercials because they create jobs and stimulate the economy, but they aren't widely publicized or understood. This is rapidly changing, and those seeking such opportunities in this modern day rush are...