Using qualitative and qualitative method to measure effectiveness of re-broadcasting

Michael Haney and Susan Gigli

The placement of international radio programs on local frequencies, or rebroadcasting, is a growing phenomenon in the countries of the former Soviet Union.

Using Quantitative and Qualitative Methods To Measure The Effectiveness Of Rebroadcasting

Susan Gigli, andHaney, Michael Open Media Research Institute, United States

INTRODUCTION

Rebroadcasting is a growing phenomenon in some of the countries of the former Soviet Union. Rebroadcasting refers to the availability of foreign radio broadcasts on local frequencies. These broadcasts can be provided either through direct retransmission or through placement of taped programming sent by the international broadcaster.

The reasons for the spread of rebroadcasting are clear: the electronic media environment of much of the former Soviet Union (which in the case of Russia means not...

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