Marketing to children: the role of co-creation and humour for the LOL generation

This event report looks at two techniques – co-creation and humour – that marketers can use to reach different age groups within the children's market.

Marketing to children: the role of co-creation and humour for the LOL generation

Lena RolandWarc

The use of co-creation techniques and the importance of fun to the "debt and doubt" generation were some of the themes explored at Kids and Youth Research: Understanding and Engaging Generation Z, an event held by the Market Research Society in London in January 2015.

Co-creation

Britvic, the soft drinks company, described how it used co-creation techniques to help inform its strategy.

Emma Worrollo, managing director, The Pineapple Lounge, and Ounal Bailey, director of consumer innovation at Britvic, the soft drinks company,...

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