ANA pinpoints challenges and opportunities of media evolution

This event report breaks down some of the possibilities and hurdles currently reshaping the media ecosystem.

ANA pinpoints challenges and opportunities of media evolution

Geoffrey PrecourtWarc

In addressing the opening-day audience at the Association of National Advertisers' (ANA) 2015 Media Leadership Conference, Bob Liodice – the organization's president/ceo – offered a message that resonated with the crowd in Hollywood, Florida.

"Media equals brand building," he insisted.

But marketing is no longer a process of pumping piles of money into a series of broad-based vehicles and hoping for a return somewhere down the line. "Media is evolving in ways that we've least expected it," Liodice contended.

"Think about the media landscape five years ago. Compare...

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