Eight learning themes from the 2014 IPA Effectiveness Awards judges
Joseph CliftWarc
The IPA Effectiveness Awards, which take place every two years, is widely recognised by the global planner community as the world's top marketing effectiveness competition.
But what does it take to win one of these awards? To answer this question, Lorna Hawtin, disruption director at TBWA\Manchester and convener of judges for the 2014 IPA Effectiveness Awards, discussed eight new "learning themes" she had noticed during the judging process at an event organised by the IPA and held in London in March 2015. Taken together, these...