Pioneering spirit behind quest for big ideas

This article illustrates how David Ogilvy's legacy is helping to inspire a global search for marketing greatness.

Pioneering spirit behind quest for big ideas

Graeme AthaThe Marketing Society

The wisdom of Scotland's own David Ogilvy is helping to inspire a global search for marketing greatness, writes Graeme Atha.

From memory, I was around 14 years old when I first became aware of David Ogilvy.

I found Confessions of an Advertising Man lying around the family house. I first thought it was soft porn left carelessly by my older brother and assumed it was part of the genre of the smutty Confessions films popular at the time, such as Confessions of a...

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