Five ways to become a better marketing leader
Andy BirdBrand Learning
Marketing still suffers from a reputation problem in the eyes of many CEOs. A priority for any marketer aspiring to board status must be to improve this perception and demonstrate leadership and business-building credentials. Quoting a number of respected marketing leaders, Andy Bird describes five key ways this can be achieved.
For some time now, a prevailing concern for people in the marketing function has been their relative lack of presence and influence at the most senior levels in business. Just over two years ago, the Harvard...