Five ways to become a better marketing leader

This article reveals five key ways for marketers to demonstrate leadership and business-building credentials.

Five ways to become a better marketing leader

Andy BirdBrand Learning

Marketing still suffers from a reputation problem in the eyes of many CEOs. A priority for any marketer aspiring to board status must be to improve this perception and demonstrate leadership and business-building credentials. Quoting a number of respected marketing leaders, Andy Bird describes five key ways this can be achieved.

For some time now, a prevailing concern for people in the marketing function has been their relative lack of presence and influence at the most senior levels in business. Just over two years ago, the Harvard...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands