Why is loyalty critical to media owners and publishers?

This article explains why loyalty platforms can be key to future publishing success, creating perceived value and affinity in the eyes of the customer and allowing for data capture from the part of the publisher.

Why is loyalty critical to media owners and publishers?

Nina GilbertClock

Twenty years ago, there wasn't a huge amount of competition in the media world for audiences to choose from. The limited choice in newspapers and magazines naturally bred audience loyalty and habit. But now there is an incredible explosion in media brands, delivery platforms and competing information sources – so how do publishers retain readers?

Loyalty platforms can be key to future publishing success. More than ever, consumers expect something back from the brands and media outlets they use, while newspapers battle to retain readers.

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