Recreational Boating & Fishing Foundation: Vamos A Pescar
The RBFF (Recreational Boating & Fishing Foundation)Lopez Negrete Communications; Inteligencia Research Inc
Summary
The Recreational Boating & Fishing Foundation (RBFF) is a D.C.-based not-for-profit organization whose federal mandate is to preserve and promote recreational boating and fishing in the U.S. Keeping fishing and boating thriving hinges on diversifying participation. White males 50+, the core target segment keeping the marine industry thriving, are dying out. While 17% of the population, but only 5% of current anglers, Hispanics presented a vital opportunity; however, they lacked awareness of boating and fishing, faced several barriers,...