Make Up For Ever: Make up bag remix

This case study explains how Make Up For Ever, the new make up brand, took a branded bus on tour to build awareness of the brand and increase sales in the US.

Make Up For Ever: Make up bag remix

Make Up For EverCake Group

Summary

Cake launched a nationwide tour that sought to expose new audiences to the Make Up For Ever brand. The tour was meant to create one-on-one experiences for consumers, generate earned media impressions, increase sales of product in Sephora stores and, most importantly, tell the Make Up For Ever brand story – and deliver on its education promise - in a new way.

Marketing challenge

Want to know a woman's real "dirty little secret?" Just start with her makeup bag. The beauty industry — much like...

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