Make Up For Ever: Make up bag remix
Make Up For EverCake Group
Summary
Cake launched a nationwide tour that sought to expose new audiences to the Make Up For Ever brand. The tour was meant to create one-on-one experiences for consumers, generate earned media impressions, increase sales of product in Sephora stores and, most importantly, tell the Make Up For Ever brand story – and deliver on its education promise - in a new way.
Marketing challenge
Want to know a woman's real "dirty little secret?" Just start with her makeup bag. The beauty industry — much like...