Research on the radio listening audience in Italy.

In this paper the authors present the up to date situation of the surveys on the radio listening audience in Italy.

Research on the radio listening audience in Italy

Leonardo AbruzzeseUNICAB Italia S.r.l., Italy andGeorgio VisintiniSWG S.r.l., Italy

1. DEVELOPMENT OF THE SYSTEM

In order to fully comprehend the structure and complexity of the surveys of the radio in Italy, a brief knowledge of the history of this means of communication is necessary. The radio has undergone, in Italy in the last 20 years, profound and complex transformations which have, all in all, brought about an enrichment and a greater articulation of radiophonic offers both...

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