Tectonic shift: Uncertain political landscape in the US
Daniel L. JaffeANA
Last November's midterm election was a political earthquake in our nation's capital. It created a major political shakeup that has substantially affected both political parties — and the aftershocks are still being felt. It is critical that the marketing community be prepared to address this new political environment and to underscore the important role advertising plays in our economy.
When the 114th Congress formally convenes this month, there will be at least 70 new members. Republicans increased their numbers in the House and will have their largest...