15 technology trends in 2015

This article sets out 15 trends for 2015, explaining the challenges new technologies and changing consumer behaviours will create for brands.

15 technology trends in 2015

Deedee GordonSterling Brands

2015 is set to be a groundbreaking year of technological advancement. Deedee Gordon of Sterling Brands lists 15 key trends and describes their significance for changing consumer behaviour and the opportunities for brands.

The year 2015 promises to be one of exciting technological leaps, shifting market forces and widespread social change – inevitably leading to a host of new challenges for businesses, brands and consumers.

In an effort to demystify the future and bring it closer to our reality and that of our clients, we undertook the task of developing a...

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