Right time, right media: How European business execs access 24/7 business and finance content

This report analyses how changes in lifestyle and media have changed how business executives access business and finance news content, suggesting that traditional targeting of working hours no longer holds true.
  • TV is the dominant media in the evening, peaking at 69% reach, but across the day PC/laptop is essential - and use of mobile is rising fast amongst this group.
  • Business and finance news is not just consumed during working hours as execs now live an 'always on' lifestyle with 60% seeking this type of news over the weekend.
  • To reach this group, different media should be used at different times of the day: radio is strongest in the morning; mobile during the working week; and magazine, social and tablets at the weekend....

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