IAB 2015: How can the ad industry close the skills and diversity gap?

Geoffrey Precourt

This event report covers the steps that marketers and agencies must take to close the current gap in skills and diversity.

IAB 2015: How can the ad industry close the skills and diversity gap?

Geoffrey PrecourtWarc

Michael Theodore, an Interactive Advertising Bureau (IAB) svp and general manager of its Education Foundation, is responsible for the trade body's education and certification programs, as well as its slate of professional development workshops.

Theodore has a rich history in both traditional and digital media, which complement his MBA training at Harvard University and his experience as a management consultant in Arthur D. Little's media and entertainment practice.

Photo Credit: Ken Krehbiel

At the organization's 2015 Annual Leadership Meeting in Phoenix, Arizona, Randall...

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