IAB's Rothenberg poses six key questions for digital marketers

This event report breaks down six key questions which members of the digital-marketing ecosystem must answer to ensure the industry continues to grow.

IAB's Rothenberg poses six key questions for digital marketers

Geoffrey PrecourtWarc

Out of context, it was as if Randall Rothenberg – the president/ceo of the Interactive Advertising Bureau (IAB) – was engaging in some kind of marketing blasphemy:

"Growth is no longer our primary challenge," he told the organization's 2015 Annual Leadership Meeting in Phoenix, Arizona.

"As an industry," he explained to the 1,100-plus conference delegates, "we have reached an inflection point. The more pressing opportunity – and challenge – for so many of our members and partners is realizing the benefits of the growth that is happening in...

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