IAB's Rothenberg poses six key questions for digital marketers
Geoffrey PrecourtWarc
Out of context, it was as if Randall Rothenberg – the president/ceo of the Interactive Advertising Bureau (IAB) – was engaging in some kind of marketing blasphemy:
"Growth is no longer our primary challenge," he told the organization's 2015 Annual Leadership Meeting in Phoenix, Arizona.
"As an industry," he explained to the 1,100-plus conference delegates, "we have reached an inflection point. The more pressing opportunity – and challenge – for so many of our members and partners is realizing the benefits of the growth that is happening in...