New IAB chairman: content is king in an imperfect kingdom
Geoffrey PrecourtWarc
Before an audience containing 1,100 supporters of a digital ecosystem which prides itself on youthful vitality, the new chair of the Interactive Advertising Bureau (IAB) spoke about the length of his career.
"I would venture to say that I have been in advertising longer than anyone in this room," David Morris, chief revenue officer for CBS Interactive, told an opening-night audience at the IAB's 2015 Annual Leadership Meeting. "I got my start in the ad business doing a voiceover in a Clairol TV ad when I was...